ABOUT US
Úrú Collective is a talent management and creative agency. We connect global brands to African culture through talent, content, and influence.
We represent a selective roster of cultural voices — speakers, journalists, creators, and media personalities — and produce original content across film, podcasting, and long-form video. We manage careers, develop brand partnerships, and build the platforms that make both last.
We have scaled Afrobeats Intelligence into the number one music podcast in Africa, surpassing 3.5 million downloads/streams and earning a 2026 Webby Honoree distinction.
We have brokered partnerships with Fortune 500 organizations including MTN, Coca-Cola, Pepsi, and Adobe. We produce original work that carries our name because we believe the agency behind the talent should have a creative identity of its own.
We are based in Lagos and Atlanta with partnerships across the globe. We are organized, transparent, and serious about the long game.
MEET OUR FOUNDER
Nneka Mogbo, is the Founder and Managing Director of Úrú Collective. She built the agency on a simple belief: that African creative talent deserves representation that is strategic, transparent, and built for longevity.
Before founding Úrú, Nneka led partnerships and programming for Fortune 500 organizations including MTN, Coca-Cola, Pepsi, and Adobe. She holds an MA in Music Industry from the University of Miami and is a Fulbright alumna. She has lived and worked across the USA, Nigeria, Tanzania, Tunisia, and Algeria — experiences that shaped how she moves between cultures, industries, and rooms.
At Úrú, she has scaled Afrobeats Intelligence into the number one music podcast in Africa, surpassing 3.5 million downloads. She manages the careers of the people defining what African culture looks and sounds like right now.
She is based in Lagos.