In this honest episode of Current Mind, I sit down with the real talk. No vague “it depends” answers or generic five-sign lists. Just a grounded conversation about what management actually is, what it isn’t, and why the question you’re asking might actually be one you need to answer for yourself first.I’m coming at this from both sides: as the founder of Úrú Collective, a speaker-first talent agency and culture studio focused on creative voices from Africa and the Middle East, and as someone who’s watched genuinely talented creators make partnership decisions that either accelerated their careers or quietly stalled them.

December 29, 2025. Reflecting on a year of building quiet foundations that will outlast the noise. Infrastructure for African voices—one steady step at a time.

Joey was acknowledged for his exceptional work as a music journalist and cultural commentator, with Zikoko highlighting how he tracks the evolution of Afrobeats with remarkable clarity, documenting the systems, power players, and stories behind the music that moves millions.

A behind-the-scenes look at Magixx’s hometown doc, Afrobeats Intelligence’s 400K+ views, and founder reflections from Úrú Collective’s biggest month yet.

Afrobeats Intelligence has entered a new chapter — now presented by OkayAfrica and powered by Úrú Collective. In this note, our founder, Nneka Mogbo, shares the vision behind the partnership, what it means to build cultural infrastructure across Africa and the Middle East, and how you can support Úrú’s ongoing journey.